Are QR codes alive and kicking?

Quick Response Codes are a type of two dimensional barcode, originally developed by car manufacturers in Japan.  It is an optical label that can be read by machines and contains information regarding the product. They look similar to a bar code and are scanned in much the same way.

They experienced a peak in popularity six or seven years ago, but it is predicted by many marketing experts that they will increase in popularity once again in the next 12-18 months.

The reason why they are more useful than a standard barcode is that they can store and digitally present much more data, including website links, company details and text. QR Codes are usually found in marketing information such as magazines, websites, business cards, business literature and they can take you to a variety of end games.

They are ideal to use in competitions, exhibitions and incentive schemes as they allow you to be directed to a web page that has no other means of access, allowing your business to accurately track how well their marketing material is working.

There are a variety of free apps that will allow mobile phones to easily scan any QR Code. Because of the ease of this they really are a great tool for marketing.

You can easily make your own QR Code by using a QR Code generator, there are many free services available on the internet. But make sure that you check to see if the one you are using allows you to track and analyse performance, if it allows you to design a unique code for your business and make sure that it is compatible with common QR Code readers.

Once you have created your code, ensure that you check it is working properly. There is nothing worse than trying to impress your customers and it all going wrong at the last minute.

But the most important thing about QR Codes is that you must first consider why you need a QR Code as well as how you’ll use it. If there is no indication that your company or clients will benefit from using the QR Code, is it really something that needs to be in your marketing plan?

We would love to hear your thoughts and about your experiences of using QR Codes, please get in touch.

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